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Best Western began as a basic referral network for California motel owners in the 1940s and has grown to become a global hospitality powerhouse. The company's narrative exemplifies growth and a dedication to independent ownership. BWH Hotels, the parent firm, now has a diversified portfolio of brands that provide visitors with a broad array of experiences, including budget-friendly lodging and premium, boutique hotels. Whether you're a family on a road trip or a business visitor looking for luxury, Best Western has a brand to suit your needs.
A History of Partnership and Growth
Best Western's origins began in 1946, when hotel industry expert M. K. Guertin formed an informal association of independent motel operators in California. This recommendation method enabled each hotel to promote other excellent establishments to guests, assuring a consistent and trustworthy experience. The name Best Western originated from the fact that the majority of the original members resided west of the Mississippi River. The cooperative model was a tremendous success, and by the 1960s, Best Western had become the largest motel brand in the business.
The brand's growth continued, eventually eliminating the Best Eastern name for properties east of the Mississippi to become a genuinely coast-to-coast company. International expansion continued, with Canadian locations joining in 1964 and further growth into Mexico, Australia, and Europe in the years that followed. The business has constantly adapted, launching new brands and revamping its image to remain current in the dynamic hospitality industry.
The Best Western Portfolio: A Brand For Every Traveler
One of Best Western's major strengths is its diverse brand portfolio, which caters to a broad range of visitor tastes and budgets. The business has grown beyond its traditional motel beginnings to include premium brands.
Best Western, Best Western Plus, and Best Western Premier: These are the basic brands, providing a tiered experience. The classic Best Western offers excellent value with comfortable lodgings and essential facilities such as free WiFi and complimentary breakfast at most locations. Best Western Plus improves the experience with larger rooms, attractive décor, and frequently a fitness center and business center. Best Western Premier represents the height of traditional brands, providing sophisticated and elegant accommodations with high-end guest rooms, on-site restaurants, and other exceptional services.
Boutique and Lifestyle Brands: Best Western has a portfolio of boutique brands for tourists looking for a more distinctive and personality-driven vacation. Vīb and GLō are colorful and contemporary, with an emphasis on dynamic design and social areas. Aiden and Sadie combine exquisite design with local flavor to provide a unique experience.
Collections: These labels, such as the BW Signature Collection and the BW Premier Collection, include independently owned and managed hotels that follow Best Western's stringent requirements. They give visitors a unique and frequently local-inspired experience while maintaining the reliability and benefits of the Best Western name.
Extended Stay and Value Options: Best Western also caters to long-term travelers and people seeking excellent value. Brands such as Executive Residency by Best Western offer spacious apartments with kitchenettes for extended stays, whereas the SureStay family of brands provides a comfortable and dependable experience at a reasonable price point.
Best Western Rewards: A Program That Rewards You
The Best Western Rewards loyalty program is an important component of the visitor experience, providing a simple and rewarding method to earn and redeem points. Membership is free and has immediate benefits. Members receive points for each eligible stay, and those points never expire, providing a substantial benefit over many other loyalty programs.
The program features five elite tiers: Blue, Gold, Platinum, Diamond, and Diamond Select, each providing enhanced benefits such as bonus points, free water bottles, and even welcome gifts at checkin. The program simplifies the process of obtaining elite status and receiving enhanced benefits for regular travelers. Points can be exchanged for a variety of goodies, including free nights with no blackout dates, gift cards, and more.
Corporate Social Responsibility: A Commitment to the World
Best Western and its parent firm, BWH Hotels, are committed to making a beneficial influence on the world in addition to providing great lodging. The company's CSR initiatives are centered on three important areas: Earth, People, and Community.
Earth: BWH Hotels is dedicated to environmental responsibility, attempting to minimize its global footprint by conserving energy and water, as well as promoting sustainable practices at all of its locations. They collaborate with groups such as the Sustainable Hospitality Alliance to promote industry-wide sustainability.
People: The organization values diversity, equity, and inclusion, and is committed to building a culture that respects various perspectives and promotes projects such as women and minority entrepreneurship.
Community: Best Western has a long history of supporting local communities. The brand's philanthropic arm, Best Western for a Better World, and a variety of community service initiatives exemplify its dedication to creating a good impact in the areas where its hotels are situated.
In conclusion, despite Best Western's tremendous progress since its humble beginnings, the company's basic beliefs of hospitality, collaboration, and a dedication to providing a high-quality experience have remained consistent. Best Western is a brand that is constantly evolving and growing, with a wide portfolio, a rewarding loyalty program, and a focus on social responsibility, ensuring that travelers have a comfortable and enjoyable stay wherever they travel.
